Why choose custom, you ask? Let's talk about it! There are so many options out there for your wedding initiations; they come in all shapes, sized and price points. So how do you decide? Should you print at home? Order a pre-fab design from a reputable website? Go with something you aren't so thrilled about? Take the leap and go for something you love? Dig yourself into the DIY hole? Go crazy and pull out all your hair just trying to decide?
Custom is a really fun option, but it isn't always for everyone. Trust me, you're talking to the queen of DIY - it's how I got into this business in the first place..."puh, this whole graphic design thing cant be that hard, I can totally do this!" I would ALWAYS rather do it myself and figure out the process than have someone else do it, so if you're a DIYer, I feel ya! However, DIY or pre-fab isn't for everyone either.
A few years ago, I had the epiphany that I wanted to limit myself to custom only designs, and I wanted to restrict myself and not offer the "I have something for absolutely everyone" mentality. I had done the graphics approach for about 3 years at that point, and I just wasn't loving it. I wanted to offer something totally unique to myself and my company, so I began offering artwork based designs only. You do see this approach more frequently now, but when I first started playing with the idea about four and a half years ago, there really wasn't anything like it in the market (except Julie Song, who's work makes me swoon!)
